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</html><description>Printed with permission from McKinsey Global Institute. By 2025, annual consumption in emerging markets will reach $30 trillion&#x2014;the biggest growth opportunity in the history of capitalism. To compete for the prize, companies must master ten key disciplines. The Industrial Revolution&#xA0;is widely recognized as one of the most important events in economic history. Yet by many measures, the significance of that transformation pales in comparison with the defining megatrend of our age: the advent of a new consuming class in emerging countries long relegated to the periphery of the global economy. The two shifts bear comparison. The original Industrial Revolution, hatched&#x2026;</description></oembed>
