EPIC

EPIC

Understanding Mexico’s evolving consumers

Printed with permission from McKinsey Global Institute. Their behavior since the downturn contrasts sharply with that of their US neighbors. As the country’s economy rebounds, many of these differences will probably persist. Mexican consumers have been hit harder than their…

The global company’s challenge

Printed with permission from McKinsey Quarterly. As the economic spotlight shifts to developing markets, global companies need new ways to manage their strategies, people, costs, and risks. Managing global organizations has been a business challenge for centuries. But the nature of…

The great rebalancing

Posted with permission from McKinsey Quarterly The great rebalancing As the center of economic growth shifts from developed to developing countries, global companies should focus on innovation to win in low-cost, high-growth countries. Their survival elsewhere may depend on it.…

Understanding social media in China

The world’s largest social-media market is vastly different from its counterpart in the West. Yet the ingredients of a winning strategy are familiar. Reprinted with permission from McKinsey Quarterly No Facebook. No Twitter. No YouTube. Listing the companies that don’t have…

Are you making the most of your company’s ‘software layer’?

Reprinted with permission from McKinsey Quarterly. As consumers increasingly interact digitally with companies, competitive advantage lies in understanding the range and complexity of those touch points. The past 15 years have created a very different business environment, which has empowered consumers,…