5 Amazing LSP attributes to seek When and if you’re looking for a Language Services Provider, there are 5 LSP attributes that you should look for in order to ensure that your localization/translation objectives are going to be successfully achieved.…
Cross cultural Workforce While you might have a certain type of culture at your company with a solid relationship with your workforce in the USA, this will not automatically translate over when you expand to other countries. This is especially…
Simultaneous Interpreter + Simultaneous Interpretation Equipment If you’re hosting a conference that has 5 or more people in the audience; it is a good idea to get a simultaneous interpreter plus the simultaneous interpretation equipment that would allow each member…
Who needs Global Marketing Manager? If your company is expanding to operate in multiple countries then you will, sooner or later, need a Global Marketing Manager. This role is very different than that of the local Marketing Manager. Why do…
So you’ve worked really hard for the last 20 years and have created a company that the Chinese are after. Should you sell it to them? This question is tougher than it sounds. Imagine selling your company to another organization…
Choosing your language services provider can be a time-consuming process, especially if you are not familiar with the industry. We’ve created this blog/report to alert you to the common problems that can hinder the translations process and not allow your projects to…
China brand Some businesses have enough capital and demand to create a brand that is specific to China. For example, GM created a China-only brand called Baojun with 2 local partners. GM’s reason for doing something so drastic? “Business reasons”,…
Business Drivers As a buyer of translation services, it is important to understand the main business drivers for translation services. Different companies, depending on size and scope, will have different drivers. But according to a report titled “Multilingual Communications as…
Once you decide that you want to take the dive in expanding your operations into another country, a lot has to happen BEFORE you can actually start operating in that country. Believe it or not, one area that will determine…