Blog

Applying global trends: A look at China’s auto industry

Strategists can challenge conventional wisdom and better prepare for uncertainty by analyzing the complex and not-so-obvious ways global trends interact in their industries. Predicting the future is arguably the most important and hardest task facing strategists. One way of loading the…

The coming era of ‘on-demand’ marketing

Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the…

Strategy, scenarios, and the global shift in defense power

As the strategic landscape shifts, an economic-scenario approach can help defense organizations grapple with uncertainty. The art of strategy, in defense as elsewhere, involves understanding possible futures to inform present decisions. Change, volatility, and uncertainty are perennial challenges to the defense…