{"id":5586,"date":"2017-12-12T15:54:12","date_gmt":"2017-12-12T15:54:12","guid":{"rendered":"https:\/\/dev.epictranslations.com\/?p=5586"},"modified":"2023-05-19T18:37:53","modified_gmt":"2023-05-19T18:37:53","slug":"correctly-localized-website-latin-america-will-result-greater-market-share","status":"publish","type":"post","link":"https:\/\/dev.epictranslations.com\/fre\/correctly-localized-website-latin-america-will-result-greater-market-share\/","title":{"rendered":"Correctly localized website for Latin America will result in greater market share"},"content":{"rendered":"<p style=\"text-align: justify;\">Does your company sell products &#038; services in Latin America? If so, there is a 60% higher chance that you will be able to sell more if your website is correctly localized for the Latin American market.<\/p>\n<p style=\"text-align: justify;\">We have listed below the 5 important factors that must be taken into consideration when you&#8217;re localizing your website for Latin America!<!--more--><\/p>\n<div style=\"width: 960px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-5586-1\" width=\"960\" height=\"540\" loop=\"1\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2017\/12\/Tulum-7266.mp4?_=1\" \/><a href=\"https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2017\/12\/Tulum-7266.mp4\">https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2017\/12\/Tulum-7266.mp4<\/a><\/video><\/div>\n<h3 style=\"text-align: justify;\"><span style=\"color: #006847;\"><strong>1. CORRECT VARIATION OF SPANISH:<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Take into account that each LA country has its specific lexical variations of Spanish. If you\u2019re not localizing for a specific country then the selected terminology, style, and tone should be as broad and as neutral as possible. Make sure their meaning is the intended one.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #006847;\"><strong>2. CAPITALIZATION RULES:<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Capitalization is different in Spanish than it is in English. It\u2019s quite common that lot of Spanish websites incorrectly follow the English rule of capitalization. In Spanish, only the initial letter of a title is capitalized. <strong>Correct use of capitalization<\/strong> can really improve the first impression of your Spanish website as titles are supposed to be real attention catchers in the Spanish speaking psyche. Also, months of the year, days of the week, languages and nationalities do not need to be capitalized in Spanish.<\/p>\n<h4><strong><span style=\"text-decoration: underline;\">For example: <\/span><\/strong><\/h4>\n<p><strong>Source title:<\/strong> \u201cExport and Distribution\u201d<\/p>\n<p><strong>Wrong translation:<\/strong> \u201cExportaci\u00f3n y Distribuci\u00f3n\u201d<\/p>\n<p><strong>Correct translation:<\/strong> \u201cExportaci\u00f3n y distribuci\u00f3n\u201d<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #006847;\"><strong>3. FIGURES and DATES:<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">In the USA, our measurements are based on the imperial system. In Latin America, metric system is the standard!<\/p>\n<p style=\"text-align: justify;\">Therefore, all of your measurements\/dimensions should be converted to the metric system on your Spanish website. \u00a0This is specifically important for websites that contain<strong> technical specifications<\/strong> of the products they are promoting in Latin America. If your measurements\/dimensions are not <a href=\"https:\/\/dev.epictranslations.com\">correctly localized<\/a>, you\u2019re either asking your target audience to convert it on their own or that you don\u2019t care for their standard! Be warned, this will not go down well for your company\u2019s brand in Latin America!<\/p>\n<p style=\"text-align: justify;\">It is generally a best practice to just display the converted measurement or you can keep the original one plus the localized measurement in brackets.<\/p>\n<h4><strong><span style=\"text-decoration: underline;\">For example: <\/span><\/strong><\/h4>\n<p><strong>Source text:<\/strong> Length: 32.03 inches; Width: 17.10 inches; Height: 19.85 inches<\/p>\n<p><strong>Incorrect localization:<\/strong> Largo: 32,03 pulgadas; Ancho: 17,10 pulgadas, Alto: 19,85 pulgadas<\/p>\n<p><strong>Correct localization: Largo:<\/strong> 32,03 pulgadas (81 cent\u00edmetros);\u00a0 Ancho: 17,10 pulgadas (43 cent\u00edmetros); Alto: 19,85 pulgadas (50 cent\u00edmetros)<\/p>\n<h3><span style=\"color: #006847;\"><strong>4. HOW and WHAT:<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">In Spanish, how you convey your message is probably more important than what the message actually is! That being said, Spanish sentences are longer and the narrative style tends to be more elaborate. Another important note; exclamation marks are used much more often in English than they are in Spanish. The overuse of exclamation marks in your Spanish content may make your site look overemphatic.<\/p>\n<h3><span style=\"color: #006847;\"><strong>5. THE SYMBOL CALLED <em>TILDE<\/em>:<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Unfortunately, it\u2019s very common to find words like \u201cCONTACTENOS\u201d instead of \u201cCONT\u00c1CTENOS\u201d. It goes without saying that if your Spanish website is missing the tilde symbols then you\u2019re really not connecting with your target audience at various different levels!<\/p>\n<p style=\"text-align: justify;\">All in all, <a href=\"https:\/\/dev.epictranslations.com\/website-localization-services\">website localization<\/a> workflow is different than a normal <a href=\"https:\/\/dev.epictranslations.com\/services\/document-translation-services\">document translation<\/a> workflow. If your Spanish website is not yielding the desired results then it might be time to get it revamped!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does your company sell products &#038; services in Latin America? If so, there is a 60% higher chance that you will be able to sell more if your website is correctly localized for the Latin American market. We have listed below the 5 important factors that must be taken into consideration when you&#8217;re localizing your website for Latin America!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[173],"tags":[322,321],"blocksy_meta":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Correctly localized website for Latin America | Localizing Website<\/title>\n<meta name=\"description\" content=\"For Localizing website must consider the 5 important factors that must be taken into consideration when you&#039;re localizing your website for Latin 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