Perhaps as early as 2016, China will overtake the United States as the world’s largest market for premium cars. Multinationals currently dominate it in China, but they must now adjust to a market where consumers are becoming more sophisticated than previous generations…
The rapid emergence of a prosperous, more individualistic, and more sophisticated class of consumers in China is creating unprecedented opportunities and challenges for companies serving them. The opportunity is clear: in less than a decade, more than three-fourths of China’s urban…
One of EPIC Translations’ clients has been awarded “President’s “E” Award for Exports.” The awarded was provided at a ceremony in Washington, DC by the Acting Secretary of Commerce Rebecca Blank. EPIC Translations provided localization and translation services for the client…
Executive Summary: The parade of new technologies and scientific breakthroughs is relentless and is unfolding on many fronts. Almost any advance is billed as a breakthrough, and the list of “next big things” grows ever longer. Yet some technologies do…
For a company that has not yet had a need for translation services, it might seem as if translation services cost quite a bit. But once you analyze what really needs to happen in a translation, you’ll see that it…
By encouraging employees to both seek and provide help, rewarding givers, and screening out takers, companies can reap significant and lasting benefits. After the tragic events of 9/11, a team of Harvard psychologists quietly “invaded” the US intelligence system. The team,…
Purchased materials and services often make up 60 to 80 percent of a product’s cost. Companies that don’t invest in the purchasing team’s capabilities are throwing away value. Jack Welch once notoriously said that “engineers who can’t add, operators who can’t…
Strategists can challenge conventional wisdom and better prepare for uncertainty by analyzing the complex and not-so-obvious ways global trends interact in their industries. Predicting the future is arguably the most important and hardest task facing strategists. One way of loading the…
Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the…