{"id":11867,"date":"2022-03-26T13:34:38","date_gmt":"2022-03-26T13:34:38","guid":{"rendered":"https:\/\/dev.epictranslations.com\/?p=11867"},"modified":"2023-05-09T18:22:32","modified_gmt":"2023-05-09T18:22:32","slug":"optimize-translated-product-manual","status":"publish","type":"post","link":"https:\/\/dev.epictranslations.com\/jpn\/optimize-translated-product-manual\/","title":{"rendered":"Should You Optimize Your Translated Product Manual for Search Engines?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This is your definitive guide to <\/span><i><span style=\"font-weight: 400;\">the<\/span><\/i><span style=\"font-weight: 400;\"> single most important question if you manage your company\u2019s <a href=\"https:\/\/dev.epictranslations.com\/services\/document-translation-services\">document translation<\/a> needs: Should you optimize your translated product manuals for search engines?<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Yes! No! Maybe! It depends! These are all <em>wrong<\/em> answers.\u00a0<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Ladies and gentlemen, do you ever see poor quality content rank high in search results? If you answered an astounding NO then you have a bright future and are on your way to becoming <a href=\"https:\/\/www.getsmarter.com\/blog\/career-advice\/become-chief-marketing-officer-cmo\/\">Chief Marketing Officer<\/a> of your company. \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you answered anything else, consider reading this guide in its entirety if you still want the CMO corner office.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alright, now that you&#8217;re clear on your aspirations, I hope I\u2019m not the first one to tell you that quality of your translated product manual needs to be superb! Whether you manage your translations in-house or outsource them or use a hybrid approach is irrelevant. The quality factor does not change.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are the top 5 high-level ways to ensure superb quality of your translated product manuals?<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow standard grammar and spelling rules of your target language &#038; country<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Literal translations or word-for-word translations are a death sentence for your CMO ambition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure consistency in terminology and tone for your company &#038; industry<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Localize measurements and dates for your target country<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure translation sounds fluent and native for your target audience<\/span><\/li>\n<\/ol>\n<blockquote><p><span style=\"font-weight: 400;\">If you implement these 5 translation quality rules I guarantee you\u2019ll be the future CMO of your company.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Naaah, I\u2019m just kidding. I\u2019m not George Zimmer. \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there\u2019s LOT MORE that goes into ensuring superb translation quality, following these fab five rules might get you a step closer to the CMO job.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11869\" src=\"https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-Manuals-low-prices-1024x1024.jpg\" alt=\"document translation service, legal document translation service, software translation, translation service, Chinese to English translation, Japanese to English translation, translate English to Italian, translate English to French, translate German to English, translate English to Arabic\" width=\"600\" height=\"600\" srcset=\"https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-Manuals-low-prices-1024x1024.jpg 1024w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-Manuals-low-prices-520x520.jpg 520w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-Manuals-low-prices-100x100.jpg 100w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-Manuals-low-prices-800x800.jpg 800w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-Manuals-low-prices-300x300.jpg 300w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-Manuals-low-prices-150x150.jpg 150w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-Manuals-low-prices-768x768.jpg 768w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-Manuals-low-prices-96x96.jpg 96w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-Manuals-low-prices.jpg 1080w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Now that we see the importance of translation quality, let\u2019s talk about what you will do with your translated product manual.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Printing it for customer orders or trade shows is a given. But to get the most benefit, you should upload it on your web server! <em>If <\/em>you have to ask me why then you DEFINITELY need to read this guide multiple times.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what you <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> ask me is&#8230;what should you publish. Entire product manual? Part of it? Cliffs notes?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no wrong answer here. It depends on your goals and target audience. Because all 3 options will lead you closer to&#8230;.you know&#8230;!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your goal is that all stakeholders (customers, employees, business partners, AND potential customers) should be able to access your translated product manual <em>when they need to<\/em>.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11870\" src=\"https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Global-customer-base.jpg\" alt=\"document translation service, legal document translation service, software translation, translation service, Chinese to English translation, Japanese to English translation, translate English to Italian, translate English to French, translate German to English, translate English to Arabic\" width=\"600\" height=\"600\" srcset=\"https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Global-customer-base.jpg 1080w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Global-customer-base-520x520.jpg 520w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Global-customer-base-100x100.jpg 100w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Global-customer-base-800x800.jpg 800w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Global-customer-base-300x300.jpg 300w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Global-customer-base-1024x1024.jpg 1024w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Global-customer-base-150x150.jpg 150w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Global-customer-base-768x768.jpg 768w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Global-customer-base-96x96.jpg 96w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And <\/span><i><span style=\"font-weight: 400;\">that is<\/span><\/i><span style=\"font-weight: 400;\"> precisely why you want to make sure your translated product manual is optimized for search engines!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How else will you become the superhero of your company and land that CMO job? Beautiful looks, amazing shoes, awesome attire, and Polo socks might get you to the CMO door&#8230;but not necessarily land you on the CMO chair.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Here\u2019s what you gotta do when you\u2019re placing your translated product manual on your web server.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So this is where I pass on some of the magic tricks to you, right?\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11894 size-thumbnail\" src=\"https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/magic-hat-150x134.png\" alt=\"\" width=\"150\" height=\"134\" srcset=\"https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/magic-hat-150x134.png 150w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/magic-hat-300x268.png 300w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/magic-hat.png 640w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Well&#8230;there are only 3 areas you&#8217;ve gotta manage when you&#8217;re creating the translated product manual page on your web server:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-site SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Links &#038; Mentions<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">On-site SEO<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do your \u2018title tags\u2019 correctly\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do the URL structure well (say you are optimizing for car brakes, your URL should be: yourcompany.com\/automotive\/parts\/carbrakes)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure your site loads fast. I mean&#8230;real fast<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Content<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your translated product manual should do 2 things: Give the reader what they want and \u2018make\u2019 them read the entire document.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s easier said than done. Heck, I don\u2019t even know if I can \u2018make\u2019 you read this entire guide without bribing you for your company\u2019s CMO job.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But in any case, this is what you gotta do:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand what people are actually looking for<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Think about how you can address the main issues in the first half of your content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you\u2019re sharing a manual for a complicated product then either have long articles for complex topics (related to your products) or short ones for quick questions. The key is to be helpful. Yes, being helpful is also a step in the right direction for that CMO job!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t publish just the translated text. Include videos. Include images. For God\u2019s sake, make it so it\u2019s not boring!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start with long-trail keyphrases for your products (\u2018how to make car brakes last long\u2019 VS \u2018car brakes\u2019).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tailor your content depending on who your target audience is: customers, employees, business partners, or potential customers?<\/span><\/li>\n<\/ol>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11871\" src=\"https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-manual-translations.-Big-leap-forward.-1024x1024.jpg\" alt=\"document translation service, legal document translation service, software translation, translation service, Chinese to English translation, Japanese to English translation, translate English to Italian, translate English to French, translate German to English, translate English to Arabic\" width=\"600\" height=\"600\" srcset=\"https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-manual-translations.-Big-leap-forward.-1024x1024.jpg 1024w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-manual-translations.-Big-leap-forward.-520x520.jpg 520w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-manual-translations.-Big-leap-forward.-100x100.jpg 100w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-manual-translations.-Big-leap-forward.-800x800.jpg 800w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-manual-translations.-Big-leap-forward.-300x300.jpg 300w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-manual-translations.-Big-leap-forward.-150x150.jpg 150w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-manual-translations.-Big-leap-forward.-768x768.jpg 768w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-manual-translations.-Big-leap-forward.-96x96.jpg 96w, https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2022\/03\/Product-manual-translations.-Big-leap-forward..jpg 1080w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Links &#038; Mentions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yes, ladies and gentlemen,\u00a0 having links back to your content from quality websites matter! It\u2019s not about popularity. It\u2019s about relevance. Though popularity might not hurt your reach for the CMO chair.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Name the top 5 publications (digital or ancient) in your industry in the target country. Talk to them. Showcase your products to them. Convince them to link back to your content because it\u2019s in their readers\u2019 benefit. That\u2019s what search engine optimization (SEO) of your translated content is all about..ability to reach your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And now&#8230;go ahead and apply for that CMO job! \ud83d\ude42<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is your definitive guide to the single most important question if you manage your company\u2019s doc\u2026<\/p>\n","protected":false},"author":10,"featured_media":11919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[464,71,122],"tags":[],"blocksy_meta":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should You Optimize Your Translated Product Manual for Search Engines?<\/title>\n<meta name=\"description\" content=\"Manage your company&#039;s document translations? Definitive guide if your company&#039;s translated manual should be optimized for search engines\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.epictranslations.com\/ara\/optimize-translated-product-manual\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should You Optimize Your Translated Product Manual for Search Engines?\" \/>\n<meta property=\"og:description\" content=\"Manage your company&#039;s document translations? 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