{"id":5806,"date":"2018-01-22T15:45:37","date_gmt":"2018-01-22T15:45:37","guid":{"rendered":"https:\/\/dev.epictranslations.com\/?p=5806"},"modified":"2023-05-19T18:20:06","modified_gmt":"2023-05-19T18:20:06","slug":"critical-factors-for-localized-websites","status":"publish","type":"post","link":"https:\/\/dev.epictranslations.com\/jpn\/critical-factors-for-localized-websites\/","title":{"rendered":"Website Localization: Critical Factors for Success"},"content":{"rendered":"

Critical Factors Of Website Localization Success<\/h2>\n

EPIC Translations recently did a comprehensive survey<\/a> of more than 110 websites. Thirty (30) of these were localized specifically for the German market and below is what we analyzed in order to study their effectiveness.<\/p>\n

<\/p>\n

The purpose of the study was to understand how critical factors were implemented in a company’s website localization<\/a> efforts for the German market. The critical factors that we identified as essential to a localized website’s success were:<\/p>\n

    \n
  1. Navigation<\/a><\/li>\n
  2. Graphics<\/li>\n
  3. Colors<\/li>\n
  4. Cultural Relevance<\/li>\n
  5. Quality & Accuracy<\/li>\n
  6. Mobile Optimization<\/li>\n
  7. Domain Name<\/li>\n
  8. Local CX<\/li>\n
  9. Social Media<\/li>\n
  10. Multimedia<\/li>\n
  11. Search Engine Optimization<\/li>\n<\/ol>\n

    Each critical factor represents a different level of commitment to company’s website localization efforts. For example:<\/p>\n

      \n
    1. Is it enough to localize the website copy and not worry about the graphics?<\/li>\n
    2. Is it enough to leave the same colors and navigation as the original website?<\/li>\n
    3. Is it beneficial to host the localized website in the target country using the country’s domain name structure?<\/li>\n
    4. Is it beneficial to localize your multimedia content in addition to the website copy?<\/li>\n
    5. How do you carry out quality and accuracy on the localized website?<\/li>\n<\/ol>\n

      These and other similar questions must be addressed to successfully generate positive results from your website localization strategy<\/strong>. If these critical factors are not adequately addressed in your localized website then, simply put, you will be left behind by your competitors.<\/p>\n

      As we study and review the full survey results, each of the critical factors will be carefully analyzed and will be shared with you soon.<\/p>\n

      Stay tuned!<\/p>\n","protected":false},"excerpt":{"rendered":"

      Critical Factors Of Website Localization Success EPIC Translations recently did a comprehensive surv\u2026<\/p>\n","protected":false},"author":1,"featured_media":5813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[173],"tags":[],"blocksy_meta":"","yoast_head":"\nCritical Factors Of Website Localization | Website Localization Strategy<\/title>\n<meta name=\"description\" content=\"EPIC Translations recently did a comprehensive survey of 30 localized websites to determine the Critical Factors Of Website Localization Success, for the German market in order to study the effectiveness of their website localization efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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