{"id":927,"date":"2010-11-21T13:34:51","date_gmt":"2010-11-21T18:34:51","guid":{"rendered":"https:\/\/dev.epictranslations.com\/?p=927"},"modified":"2020-08-19T12:39:46","modified_gmt":"2020-08-19T12:39:46","slug":"local_content","status":"publish","type":"post","link":"https:\/\/dev.epictranslations.com\/spa\/local_content\/","title":{"rendered":"Case for local content creation"},"content":{"rendered":"

Companies that wanted to expand to other countries not only exported their products and services, but also their managerial human resources.\u00a0This practice provided a sense of assurance that corporate policies<\/strong> of virtually all areas of business such as customer service, and sales and marketing were consistent with the corporate expectations.<\/p>\n

This method of doing business in a foreign land might have worked in the yesteryears, but is simply unrealistic in the current global political and business climate.\u00a0 For example, \u201cToyota, Honda, and Komatsu, a maker of heavy machinery, pledged to replace all the Japanese managers at its 16 sites in China with Chinese bosses by 2012.\u201d\u00a0 While this is start of a new era for multinational companies and quite a few others will most likely follow suit, it still falls short on the totally local experience.<\/p>\n

In order for the local subsidiary to be completely \u201clocal\u201d<\/strong>, placing local managers is simply one piece of the puzzle.\u00a0 Another piece of the puzzle that is even more important is content creation. \u00a0It is an incorrect practice to recycle existing content by means of transcription (TV and radio commercials) and translation (documents, financial statements, legal agreements, engineering specs, etc) for the “local” market.\u00a0 The content must be CREATED for the local market by the local talent and then transcribed and translated for corporate approval.<\/p>\n

This practice will ensure that the local subsidiary is able to effectively communicate with the local market<\/strong> and its customer base. \u00a0In this regards, it is vitally important that the multinational company partners with a\u00a0translation company<\/a> that will understand the business and cultural sensitivities of the local economy.<\/p>\n

Mostansar Virk – President of EPIC Translations<\/p>\n","protected":false},"excerpt":{"rendered":"

Companies that wanted to expand to other countries not only exported their products and services, but also their managerial human resources.\u00a0This practice provided a sense of assurance that corporate policies of virtually all areas of business such as customer service, and sales and marketing were consistent with the corporate expectations. This method of doing business in a foreign land might have worked in the yesteryears, but is simply unrealistic in the current global political and business climate.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[108],"tags":[224,226,225],"blocksy_meta":"","yoast_head":"\nLocal Content Creation Marketing Technique | Epic Translation<\/title>\n<meta name=\"description\" content=\"The local subsidiary is able to effectively communicate with the local market and its customer base. Local content creation is good technique...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.epictranslations.com\/ara\/local_content\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local Content Creation Marketing Technique | Epic Translation\" \/>\n<meta property=\"og:description\" content=\"The local subsidiary is able to effectively communicate with the local market and its customer base. Local content creation is good technique...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.epictranslations.com\/ara\/local_content\/\" \/>\n<meta property=\"og:site_name\" content=\"EPIC Translations\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/epic.translate\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-21T18:34:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-19T12:39:46+00:00\" \/>\n<meta name=\"author\" content=\"EPIC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<meta name=\"twitter:site\" content=\"@epic_trans\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"EPIC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dev.epictranslations.com\/ara\/local_content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dev.epictranslations.com\/ara\/local_content\/\"},\"author\":{\"name\":\"EPIC\",\"@id\":\"https:\/\/dev.epictranslations.com\/#\/schema\/person\/4192b074735673ebff3c7894986305f3\"},\"headline\":\"Case for local content creation\",\"datePublished\":\"2010-11-21T18:34:51+00:00\",\"dateModified\":\"2020-08-19T12:39:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dev.epictranslations.com\/ara\/local_content\/\"},\"wordCount\":281,\"publisher\":{\"@id\":\"https:\/\/dev.epictranslations.com\/#organization\"},\"keywords\":[\"content creation\",\"content creation communication\",\"local content creation\"],\"articleSection\":[\"Document translation\"],\"inLanguage\":\"es-spa\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.epictranslations.com\/ara\/local_content\/\",\"url\":\"https:\/\/dev.epictranslations.com\/ara\/local_content\/\",\"name\":\"Local Content Creation Marketing Technique | Epic Translation\",\"isPartOf\":{\"@id\":\"https:\/\/dev.epictranslations.com\/#website\"},\"datePublished\":\"2010-11-21T18:34:51+00:00\",\"dateModified\":\"2020-08-19T12:39:46+00:00\",\"description\":\"The local subsidiary is able to effectively communicate with the local market and its customer base. Local content creation is good technique...\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.epictranslations.com\/ara\/local_content\/#breadcrumb\"},\"inLanguage\":\"es-spa\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.epictranslations.com\/ara\/local_content\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.epictranslations.com\/ara\/local_content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/dev.epictranslations.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case for local content creation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.epictranslations.com\/#website\",\"url\":\"https:\/\/dev.epictranslations.com\/\",\"name\":\"EPIC Translations\",\"description\":\"Document Translation Services\",\"publisher\":{\"@id\":\"https:\/\/dev.epictranslations.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.epictranslations.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-spa\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/dev.epictranslations.com\/#organization\",\"name\":\"EPIC Translations\",\"alternateName\":\"EPIC\",\"url\":\"https:\/\/dev.epictranslations.com\/\",\"logo\":{\"@id\":\"https:\/\/dev.epictranslations.com\/ara\/local_content\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/dev.epictranslations.com\/ara\/local_content\/#local-main-organization-logo\"},\"sameAs\":[\"https:\/\/www.facebook.com\/epic.translate\",\"https:\/\/twitter.com\/epic_trans\",\"https:\/\/www.linkedin.com\/company\/epic-translations\"],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dev.epictranslations.com\/#\/schema\/person\/4192b074735673ebff3c7894986305f3\",\"name\":\"EPIC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-spa\",\"@id\":\"https:\/\/dev.epictranslations.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7862997d77838e06b141e50e8a990c95?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7862997d77838e06b141e50e8a990c95?s=96&d=mm&r=g\",\"caption\":\"EPIC\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/epic-translations\",\"https:\/\/twitter.com\/admin\"],\"url\":\"https:\/\/dev.epictranslations.com\/spa\/author\/admin\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-spa\",\"@id\":\"https:\/\/dev.epictranslations.com\/ara\/local_content\/#local-main-organization-logo\",\"url\":\"https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2023\/09\/epic-logo.png\",\"contentUrl\":\"https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2023\/09\/epic-logo.png\",\"width\":19020,\"height\":6831,\"caption\":\"EPIC Translations\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Local Content Creation Marketing Technique | Epic Translation","description":"The local subsidiary is able to effectively communicate with the local market and its customer base. Local content creation is good technique...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dev.epictranslations.com\/ara\/local_content\/","og_locale":"es_MX","og_type":"article","og_title":"Local Content Creation Marketing Technique | Epic Translation","og_description":"The local subsidiary is able to effectively communicate with the local market and its customer base. Local content creation is good technique...","og_url":"https:\/\/dev.epictranslations.com\/ara\/local_content\/","og_site_name":"EPIC Translations","article_publisher":"https:\/\/www.facebook.com\/epic.translate","article_published_time":"2010-11-21T18:34:51+00:00","article_modified_time":"2020-08-19T12:39:46+00:00","author":"EPIC","twitter_card":"summary_large_image","twitter_creator":"@admin","twitter_site":"@epic_trans","twitter_misc":{"Escrito por":"EPIC","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dev.epictranslations.com\/ara\/local_content\/#article","isPartOf":{"@id":"https:\/\/dev.epictranslations.com\/ara\/local_content\/"},"author":{"name":"EPIC","@id":"https:\/\/dev.epictranslations.com\/#\/schema\/person\/4192b074735673ebff3c7894986305f3"},"headline":"Case for local content creation","datePublished":"2010-11-21T18:34:51+00:00","dateModified":"2020-08-19T12:39:46+00:00","mainEntityOfPage":{"@id":"https:\/\/dev.epictranslations.com\/ara\/local_content\/"},"wordCount":281,"publisher":{"@id":"https:\/\/dev.epictranslations.com\/#organization"},"keywords":["content creation","content creation communication","local content creation"],"articleSection":["Document translation"],"inLanguage":"es-spa"},{"@type":"WebPage","@id":"https:\/\/dev.epictranslations.com\/ara\/local_content\/","url":"https:\/\/dev.epictranslations.com\/ara\/local_content\/","name":"Local Content Creation Marketing Technique | Epic Translation","isPartOf":{"@id":"https:\/\/dev.epictranslations.com\/#website"},"datePublished":"2010-11-21T18:34:51+00:00","dateModified":"2020-08-19T12:39:46+00:00","description":"The local subsidiary is able to effectively communicate with the local market and its customer base. Local content creation is good technique...","breadcrumb":{"@id":"https:\/\/dev.epictranslations.com\/ara\/local_content\/#breadcrumb"},"inLanguage":"es-spa","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.epictranslations.com\/ara\/local_content\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dev.epictranslations.com\/ara\/local_content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/dev.epictranslations.com\/"},{"@type":"ListItem","position":2,"name":"Case for local content creation"}]},{"@type":"WebSite","@id":"https:\/\/dev.epictranslations.com\/#website","url":"https:\/\/dev.epictranslations.com\/","name":"EPIC Translations","description":"Document Translation Services","publisher":{"@id":"https:\/\/dev.epictranslations.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.epictranslations.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-spa"},{"@type":["Organization","Place"],"@id":"https:\/\/dev.epictranslations.com\/#organization","name":"EPIC Translations","alternateName":"EPIC","url":"https:\/\/dev.epictranslations.com\/","logo":{"@id":"https:\/\/dev.epictranslations.com\/ara\/local_content\/#local-main-organization-logo"},"image":{"@id":"https:\/\/dev.epictranslations.com\/ara\/local_content\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/epic.translate","https:\/\/twitter.com\/epic_trans","https:\/\/www.linkedin.com\/company\/epic-translations"],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/dev.epictranslations.com\/#\/schema\/person\/4192b074735673ebff3c7894986305f3","name":"EPIC","image":{"@type":"ImageObject","inLanguage":"es-spa","@id":"https:\/\/dev.epictranslations.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7862997d77838e06b141e50e8a990c95?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7862997d77838e06b141e50e8a990c95?s=96&d=mm&r=g","caption":"EPIC"},"sameAs":["https:\/\/www.linkedin.com\/company\/epic-translations","https:\/\/twitter.com\/admin"],"url":"https:\/\/dev.epictranslations.com\/spa\/author\/admin\/"},{"@type":"ImageObject","inLanguage":"es-spa","@id":"https:\/\/dev.epictranslations.com\/ara\/local_content\/#local-main-organization-logo","url":"https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2023\/09\/epic-logo.png","contentUrl":"https:\/\/dev.epictranslations.com\/wp-content\/uploads\/2023\/09\/epic-logo.png","width":19020,"height":6831,"caption":"EPIC Translations"}]}},"author_meta":{"display_name":"EPIC","author_link":"https:\/\/dev.epictranslations.com\/spa\/author\/admin\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/dev.epictranslations.com\/spa\/category\/document-translation-2\/\" class=\"advgb-post-tax-term\">Document translation<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Document translation<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/dev.epictranslations.com\/spa\/category\/document-translation-2\/\" class=\"advgb-post-tax-term\">content creation<\/a>","<a href=\"https:\/\/dev.epictranslations.com\/spa\/category\/document-translation-2\/\" class=\"advgb-post-tax-term\">content creation communication<\/a>","<a href=\"https:\/\/dev.epictranslations.com\/spa\/category\/document-translation-2\/\" class=\"advgb-post-tax-term\">local content creation<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">content creation<\/span>","<span class=\"advgb-post-tax-term\">content creation communication<\/span>","<span class=\"advgb-post-tax-term\">local content creation<\/span>"]}},"comment_count":0,"relative_dates":{"created":"Publicado 16 a\u00f1os hace","modified":"Actualizado 6 a\u00f1os hace"},"absolute_dates":{"created":"Publicado el noviembre 21, 2010","modified":"Actualizado el agosto 19, 2020"},"absolute_dates_time":{"created":"Publicado el noviembre 21, 2010 1:34 pm","modified":"Actualizado el agosto 19, 2020 12:39 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/dev.epictranslations.com\/spa\/wp-json\/wp\/v2\/posts\/927"}],"collection":[{"href":"https:\/\/dev.epictranslations.com\/spa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.epictranslations.com\/spa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.epictranslations.com\/spa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.epictranslations.com\/spa\/wp-json\/wp\/v2\/comments?post=927"}],"version-history":[{"count":0,"href":"https:\/\/dev.epictranslations.com\/spa\/wp-json\/wp\/v2\/posts\/927\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.epictranslations.com\/spa\/wp-json\/wp\/v2\/media?parent=927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.epictranslations.com\/spa\/wp-json\/wp\/v2\/categories?post=927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.epictranslations.com\/spa\/wp-json\/wp\/v2\/tags?post=927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}